Superhero Cheesecake

Superhero Cheesecake created an addicting 3D Tetris game, including corresponding microsite for Centraal Beheer Achmea. Centraal Beheer Achmea is one of the largest insurance companies in The Netherlands. Through the game, called AutoStouwen (loose translation: Trunk Stuffing), they’re promoting their car insurance products. Every year in the summertime thousands of Dutch families travel all around Europe by car, stuffing their trunks with too much luggage. Some of them are good packers that have perfected the craft and can pack up to 10 large bags inside of a small Peugeot 107. Those that are not fortunate enough to be blessed with excellent trunk packing skills can always practice by playing this game. In the game you have to stuff the back of a spacious car with 3D objects such as briefs, hair dryers, shoes, hair gels, deodorant sprays, etc. You have to put as much in the trunk as you can, for each successfully stored object you get points. You can double your points by clicking on timed bonuses that appear randomly in the background. The faster you can pack your car, the more points you get. The game keeps a list of high scores and the ones that have the best scores can win up 1000 euro in cash for their upcoming vacation. The game also comes with the usual suspects such as: send a friend, a commercial for the campaign, basic information about the different propositions and an insurance rate calculator.