Lucid Motors

Using rich animation and motion to create the automotive platform of the future.

Lucid Motors are creators of the most luxurious electric cars on the market, and they needed a partner who could help them build an online presence that would reflect that. For the release of their first car model, it was essential that they had a strong online identity to go to market with, and begin registering pre-orders.

In collaboration with Lucid’s in-house development team, we created a site full of stunning motion visuals to bring the UI design to the next level and ensure that all assets and content were used to their full potential.